Thursday, December 10, 2009

Ad(vertisement) Infinitum

The following pics are examples of the 'X' effect named after a Dutch brand which used it first in marketing. ID X. ( The Memento image is a slight variation you can say)







Answer
Mitalee and Mrinalini get this.It's the Droste Effect where images(usually advertisements for a product) carry the picture in picture in picture....effect. Droste is a Dutch Cocoa powder brand which first employed this in their ad.


Happy Quizzing,
Mayur
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3 comments:

  1. AnonymousDecember 10, 2009 at 3:11 PM

    picture in picture effect :P

    ReplyDelete
  2. MitaleeDecember 10, 2009 at 6:22 PM

    Its the recursion effect..from the Dutch brand Droste.(think its a cocoa brand..dont remember)
    also used in old Onida TV ads..

    ReplyDelete
  3. UnknownDecember 10, 2009 at 10:54 PM

    Droste Effect

    ReplyDelete

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